Gib Bassett

Posts by Gib Bassett

Signal Hosting “QSR and Fast Casual Marketing” Group on LinkedIn

We recently setup shop on LinkedIn with a new Group titled, “QSR and Fast Casual Marketing.” There simply were no such Groups aligned to the needs and desires of restaurant marketers and their agency partners. In case you didn’t know, Signal offers an especially compelling solution for QSRs such as our client Culver’s. For this 400+ […]

Digital Doomsday Webinar Video Now Online!

We previously posted our recent webinar, “Digital Doomsday,” to Slideshare but now it’s also available in all of its audio/visual glory on Vimeo.

Marketers need to look beyond a one-time campaign for best ROI, says Signal CEO Jeff Judge

In case you missed it, Signal CEO Jeff Judge was featured in a March 9, 2011 article on iMEDIA CONNECTION titled, “6 steps for better mobile integration.”

A Small Business Who Gets It: Lodge Management Group

There’s something about chicken here at Signal. First, we powered a successful holiday point of sale promotion for Smart Chicken as a step toward the poultry brand building Signal into its ongoing promotional and packaging efforts. Now, among the first adopters of our new Facebook sweepstakes integration, Lodge Management Group has deployed a promotion for chicken wings.

Smart Chicken Proves Value of Interactive Product Packaging; Others Should Follow Suit

In case you missed it, we recently issued a press release in partnership with one of our customers, Smart Chicken.

Digital Doomsday Webinar Presentation Now Online

The apocalypse has been averted – for now anyway. Whether or not you were able to attend our webinar, “Digital Doomsday,” you can now view and/or download the presentation.

Signal CEO Jeff Judge in MediaPost Article on Mobile Strategy

MediaPost’s Marketing Daily Commentary recently featured an article by Signal CEO Jeff Judge titled, “Map Mobile To Your Marketing Strategy.”

Escalating Smartphone Adoption Fuels Need for Mobile Cross Channel Marketing

I can’t recall how many times on this blog we’ve said mobile devices were becoming the place where marketers can best reach consumers, but it’s worth mentioning it again given research reported in this February 10 post on

Embrace a Dual-Channel Path to Cross Channel Nirvana

I recently came across an interesting blog post titled, “Is Multichannel Marketing Really “Dual-Channel” Marketing?,” that makes reference to one of our Technorati articles from around the same time.

Culver’s Cooks Up Some Cross Channel Fire!

In what can only be described as among the first and best examples of true digital cross channel marketing, Culver’s is now using Signal to communicate with their customers across email and SMS text messaging channels.