The Signal Engage Blog

Helpful list updates, new embedded web form builder

We’re excited to release a slew of new updates in Signal Engage to help make managing lists easier and give you faster access to data. In summary, we’ve simplified the process of managing your lists, added additional reporting to help you understand which signup methods are most effective, and we’ve made it easier to add a ... keep reading →

Welcome Gus, Charles and Sean!

I'm thrilled to welcome three new folks to the Signal Engage team: Justin 'Gus' Knowlden joins the team as Lead Engineer. Gus previously worked on the Signal Fuse product and has been part of the Signal (formerly BrightTag) engineering team since inception. Prior to Signal, Gus held technology leadership roles at CareRunner, Centro and United Airlines. Gus ... keep reading →

Signal is now Signal Engage

As a quick follow-up to our big acquisition news, we're excited to announce that BrightTag is adopting the Signal name, and the Signal product is now Signal Engage™. This product name change will help us align with the existing family of Signal products, Signal Tag and Signal Fuse. Existing Signal customers won't notice any changes ... keep reading →

Hello BrightTag!

‚Äč It's with great pleasure that I announce that Signal has been acquired by BrightTag, a Chicago-based leader in real-time cross-channel marketing technology. We've known the folks at BrightTag for a long time, and are excited to join forces to continue investing in the Signal platform, and quickly accelerate our product development, marketing and sales efforts. What ... keep reading →

Note on OpenSSL CVE-2014-0160 security notice

Yesterday, the OpenSSL Project announced in notice CVE-2014-0160 that certain versions of its network software are susceptible to a flaw that could compromise encrypted communications between web servers and web client software such as browsers. This issue has been covered widely in the press as the Heartbleed vulnerability. While Signal does employ OpenSSL software, we can confirm ... keep reading →

Building Social Communities: You Get Out What You Put In

In his recent post about using social media to find new customers, Robert Waddington stated an unpopular truth: "The advent of social media has created more work for the business owner, not less!” Who likes more work? And wait a minute… isn’t the benefit of social media that it can amplify your message in ways ... keep reading →

Q&A: How to (Properly!) Gain Followers

We recently took the somewhat controversial stance that 'follower count matters.' Conventional wisdom these days places less importance on the size of your social community, and more on the quality of engagement that occurs within the community. We agree! And yet — follower count is still important because a growing community is the sign of a ... keep reading →

Introducing the Subscribe Button

Our newest feature makes it easier than ever to get a great-looking, space-saving opt-in form on your site. Say goodbye to embedding HTML; meet our new Subscribe Button.  Want to see it in action? Look right there in our sidebar. (Subscribe to our newsletter if you're so inclined…) Here's a screenshot for posterity: As you can see, ... keep reading →

Announcing SMS support in Spain

Good news for our international friends, we just released beta support for two-way text messaging in Spain. Connectivity in Spain is immediately available to Signal customers, with fees of $0.01 per inbound message and $0.08 per outbound message. If you're interested in running a program in Spain, just reach out to the Signal support team ( and we'll get ... keep reading →

Follower Count Isn’t a Vanity Metric

Follower count is no indication of social marketing success. Audience size doesn’t prove influence. Anyone can gain followers. You’ve heard it, we’ve heard it.  It’s true. However. Follower count will always be an important metric for businesses for one simple, economic reason: your goal with social media is to encourage new and existing customers to ... keep reading →